Description:

This event offered a rare opportunity for about 100 attendees to experience a performance by China’s National Traditional Orchestra in France. The concert celebrated China’s intangible cultural heritage, showcasing the country’s rich musical traditions through ancient instruments performed by internationally renowned artists.

Results:

  • Number of participants: 100
  • Impact: Highlighted Chinese intangible heritage and UNESCO through collaborations with influencers and the social media networks of prominent artists.
  • Increase of UNESCO’s influence in China